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Feb 07

Savage Lost – A Short Book Excerpt

WFUN in April 1966:  A great time for local bands

WFUN Miami in 1966. Click image to open.

“Perhaps the main contributing factor to the magnitude of Florida’s ‘60s scenes was the interplay between radio and local bands. This cannot be overemphasized. While the Kollektion could appropriately be billed as “WQAM’s own Kollektion,” the same could no doubt be said about WFUN and bands such as the Montells. This band-to-station relationship created a strong identity within the community, something that for the most part is not the case today. No game of “hi-lo”, phone call-in contest or cash giveaway can do a tenth for a station what a local hit can. When a person could walk into a record store and pick up the latest weekly music survey, that person could decide AT THAT VERY MOMENT that he wants to listen to the station in question. Seeing your favorite local band’s name created a feeling of excitement and local pride; it helped not only the band, but the image of the station as well.”

(From Savage Lost, Page 409)

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